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batteries and other consumer batteries. Our company's
reputation has been built on making batteries that are durable,
of high quality and good value for consumers. Duracell's batteries
are sold throughout the world under the trademark.
In late 1996, Duracell became a subsidiary
of the Gillette company and form one of the world's most powerful
fast moving consumer goods companies.
Duracell set up its China based high
performance alkaline battery manufacturing plant---Duracell(China)Limited
in Dongguan City in 1994. The total investment has amounted to more
than US $ 80 million and covering an area of 100,000 square meters.
Together with our partner---Huaxin Industry
Commerce Corporation, Duracell(China)Limited quickly establishes
itself as the leading alkaline battery manufacturer in the region.
Our mission is to ensure continuous cost effective supply of AA
and AAA alkaline cells to China and Asia Pacific regions, meeting
and exceeding customer's quality, performancc and service expectations.
June
28,1994
April,1995
December 9,1996
January,1997
August 1997
March,1998 |
JV
contract signed in Beijing
Started site-construction in Dongguan
Plant opened
First batch of batteries produced
First AAA shipment
First AA shipment |
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